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Banners are the long time marketing tools of an online media. Over years, it has morphed into many forms of sizes and executions. Banners are particularly effective when you need to create brand awareness. Statistics have also proven that surfers generally can recall where they see a particular banner ad even though they might not click on it. Given enough exposure, the brand message will be imprinted into the readers' minds, subconsciously.

Ad Unit Size File Size1 Animation Sound3
Form4		 Lead
Time9		 More
Image2 Flash7,8 HTML
Leaderboard 728 x 90 30K 35K 30K 15 sec max
12 fps max		 Yes 3 See
Over The Page 728 x 4005 - 50k - 30/15 sec max6
12 fps max		 Yes 5 See
Wide Skyscraper 160 x 600 30K 35K 30K 15 sec max
12 fps max		 Yes 3 See
Medium Rectangle 300 x 250 25K 35K 25K 15 sec max
12 fps max		 Yes 3 See
Square 160 x 160 15K 25K 15K 15 sec max
12 fps max		 Yes 3 See

1: All file sizes shown are max limits and must be adhered to strictly.
2: Image refers to either a static JPG, static GIF or animated GIF.
3: For Flash only: The use of audio streams that last one second or longer must be initiated by user only with a clearly labelled “Audio on/off” button and must start in the off position.
4: For Flash & HTML only: We accepts ads with forms built into the unit. All scripts and data-capturing mechanisms are client-supplied.
5: Over The Page Ad Unit must return back to 728x90 format after its maximum of 30 secs initial animation. It must have 2 clearly labelled "Replay" and "Close" buttons for replay and closing on initial animation respectively. It must also have an accompanying 728x90 GIF, file size not more than 30K.
6: Over The Page Ad Unit can only have a maximum of 30 secs initial animation, after which it's 728x90 format should only have a 15 secs max animation loop.
7: For Flash only: All flash banners must be set to open landing URL in a new window via "_blank" with getURL.
8: For Flash only: Tracking can only be done on flash banner with SINGLE movie via the embedded landing URL OR MFAA (Macromedia Flash Advertising Alliance) clickTAG standard.
For MFAA clickTAG standard, please follow instructions below.
on (release) {
   getURL (_root.clickTAG, "_blank");
}
Note case-sensitivity.
Macromedia guide on how-to build flash banners with tracking capabilities.
Read more about the benefits of MFAA clickTAG.
9: All banners must be received on the numbers of WORKING days respectively. Delay of submission may result in delay of launch date.